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Automated webinars provide entrepreneurs and individuals with the opportunity to collect leads and generate more sales even if you are not in front of your device or computer.
Setting up an automated webinar or pre-recorded webinar is never difficult. Once you are set up, automated webinars will let you automate the live webinars. You simply have to schedule it for broadcast when you specify and wait for your attendees to gather around. It is like running live webinars while you do other important tasks.
Business people can utilize webinar recordings to generate leads and generate revenue. Here is how your business can set up evergreen webinars or automated webinars.
Table of Contents
How To Set Up An Automated Webinar
Step 1: Create Your Webinar Topics
The automated webinar will let you share your topics freely with your audience. This is your perfect tool for lead generation, in other words. The first step to setting up the webinar is to create the topics for the online courses.
One way to get through this step is to refer to what your customers and audience want to know. Think of interesting topics such as how to boost sales with a discount code.
Step 2: Decide On The Pre-Recorded Webinar Format
Webinars also depend on the attendees’ preferences, so you should be able to select the webinars’ format so that they attract more customers to listen, generate new leads, and convince attendees to purchase your products. Once you get customers interested in your webinar, it will be easy to meet your business needs.
The most popular automated webinars formats are masterclass, interview, panel discussion, product demo, and case study.
Step 3: Select An Automated Webinar Platform
Selecting the right webinar platform will let you attract more paying customers. With this, you should ensure it has the most important features. First, live and automated webinar functions with a platform that allows one person to create a live webinar. Second, marketing automation features that transcend time zone or enable the new webinar to attract customers. Choose a platform for your webinars that will let you market them with a landing page and call to action, among many others.
Third, authority-boosting features that present you as the authority in the platform with your automated webinar attendees, plus platforms that will let you answer questions and more. Lastly, result optimization features that will allow you to run the automated webinar replay. Before choosing from the many automated webinar platforms, your marketing team should present a webinar that can help you optimize results.
Step 4: Create The Script For Your Automated Webinar Recording
After choosing your webinar recording topic, format, and platform, it is time to write the script for your automated webinar. It must include an introduction to let the audience know about yourself and the business, and the agenda to let the audience know what you will discuss.
Add the goal to tell the audience why they should keep watching, the content, and the conclusion to invite the audience with the call to action.
Step 5: Set Up The Other Materials
In your presentation, these may include videos, images, slide decks, chat features, and more that you want your audience to see in your automated webinars.
Step 6: Record Your Automated Webinar
Depending on your webinar schedule, your marketing teams should now be ready to record the webinar live. You need a webinar recording tool for your automated webinars. Here, you can take advantage of recording your webinar again if you are not happy with the take.
Step 7: Edit The Details Of The Webinar
After you start creating your automated webinars, it is now time to edit your live webinars. Be sure to save your edits.
Step 8: Use Your Chosen Automated Webinar Platform To Upload The Video
In this step, you will use the automated webinar platform you chose for your webinar. Upload your pre-recorded video or webinar on the platform. Plus, add features such as chat or question-and-answer, add-ons at the right hand corner, and more.
Step 9: Schedule Your Automated Webinar
You are then ready to schedule your webinars. One advantage of automated webinars is the option to schedule the webinar simultaneously on specific dates.
Step 10: Create The Webinar’s Registration Page And Other Important Pages
Most platforms for the automated webinar use the landing page as the default template, for one, for the registration process. Your business can utilize other landing pages, such as the webinar complete page, thank you page, email content, and more.
The call to action page for your automated webinars is also important to encourage your automated webinars’ audience to avail of what you offer.
Step 11: Share Your Automated Webinar
Note that even if your evergreen webinar has powerful content, promoting it remains necessary. Before launching your automated webinars, you can promote them through social media and email or write a blog.
On the launch day of your automated webinars, create an automated webinar funnel that can accommodate late registration even an hour before the live webinar. Use social media to boost attendance.
To attract more people during your automated webinar, you can publicize the outline, encourage your audience to post their insights on social media, and have a call to action.
Step 12: Follow Up On Your Automated Webinar’s Audience
The final step is to follow up on your audience once the webinar ends. You can share webinar snippets, follow-up articles, and emails with your audience.
Make The Most Out Of Your Automated Webinars!
In these times, everything seems to be presented online or through software, such as a business presentation. Therefore, it is extremely effective to join the bandwagon to organize your live events and host webinars with features such as a live chat box, better translation, and scheduling options.
No matter what live event you are setting up, webinars can give so many benefits. They include being convenient to attend, reaching a wider audience, being cost-effective, offering seamless recording, and more. This guide should prepare you for your webinars so you can win your customers each day.
