According to WordPress stats, almost 409 million users view 20 billion-plus pages during a month. After seeing these huge numbers, starting a blog for your business or company makes sense. Even blogging could be a great influential tool for every business to reach the target audience and provide potential customers with interesting and informative content.
There is a lot to get in starting a business blog, especially for startups who want to boost exposure, increase brand awareness and drive more organic traffic. Just like other businesses and companies, insurance providers can also reap the amazing marketing advantages of blogging. Insurance companies can take advantage of this feature on their official websites to drive organic traffic and bring more value to their existing and potential customers.
Here are some proven ways in which blogging can strengthen your insurance company by driving more traffic, leads, and customers.
Table of Contents
Blogging Boosts SEO
A higher search engine ranking is vital for the success of any business in this competitive business landscape. And updating your website with quality and useful content is important to increase the visibility of your business in search engines. This is where business blogging comes into play by giving you an opportunity to add high-quality and informative content to your insurance website on a regular basis. As an insurance company, you should be creating interesting, educating, and quality content that gets more shares and is linked to other resources and websites in your industry. As a result, you can rank higher for more keywords to appear in more search results. Blogging also helps you build strong and relevant keywords to boost your insurance SEO efforts.
Educate your Prospects
Your business blog is a great publishing platform for your company or business to share information about your business and products or to share industry updates. If you are selling funeral insurance, you can cover topics like what is funeral insurance and how it can help in advance funeral planning. Blogging is a superb way to speak directly to your prospective customers and let them know who you are, what you do, and how you can make their lives easier. Educating potential customers is far more powerful, effective, and trustworthy than promoting your insurance company or plans. Educating insurance customers means you know their pain points and can help them with questions and queries they may have in their minds.
Makes your Business a Thought Leader
Blogging enables you to build trust and credibility with your target audience by sharing your expertise and industry knowledge with them. Writing about the latest industry news and trends is always useful for customers. And when they receive current industry knowledge and news regularly from your brand, they are more likely to stick and engage with you to learn more about the industry or to buy your products.
Strengthen your Insurance Brand
Writing and sharing quality content on your blog is an effective way to share your insurance company’s personality with both potential and existing customers. When creating blog posts, keep your style, tone and voice continuously on-brand throughout to cultivate the best results. The aim of providing users with quality content is to fortify a personal connection with your customers. When they relate to your company, they trust your brand as well. This as a result benefits your company’s revenue and growth.
Businesses running their own blogs are better able to build strong relationships not only with their customers but other brands in the industry as well. When you share interesting and informative posts on your blog, you actually contribute to the industry’s community. By providing the community with useful information and knowledge, you build trust and credibility with customers and other brands to create more business opportunities. This improves your bottom-line and growth opportunities as well.
The significance of blogging for business cannot be underestimated as it allows you to get your brand in front of more potential customers. Updating your business blog with fresh and informative content is a great way to build brand awareness, build credibility and improve search engine rankings. Increased online visibility brings more new customers and helps you stand out from your competitors.