Ever since the pandemic has engulfed the world, digitalization has significantly accelerated the e-commerce industry, largely due to the popularity of mobile applications among consumers. The retail sector has witnessed a significant boom likewise, with the surge in online shopping, as more and more consumers are driven toward e-commerce sites for purchasing goods and services, due to the convenience they offer.
Online sales have “grown by 6 to 10 percentage points across most product categories,” according to a survey conducted earlier this year by the United Nations Conference on Trade and Development (UNCTAD) and the NetComm Suisse e-Commerce Association.
Before diving deeper into the changing retail trends and the factors influencing them, here are some of the points which we are particularly going to talk about in this blog:
How E-commerce Has Changed The Conventional Aspects Of The Retail Industry?
E-commerce mobile apps are changing the retail industry in a number of ways. First, they are increasing the efficiency of logistics and delivery systems by allowing retailers to track inventory levels and streamline their operations.
Secondly, e-commerce mobile apps are providing customers with more convenient and personalized shopping experiences. eCommerce mobile apps are playing a significant role in the development of new business models and the growth of the sharing economy.
Additionally, in terms of e-commerce logistics, mobile applications are making it easier for retailers to track inventory levels and manage their supply chains. This is because they allow retailers to connect with suppliers and customers in real-time, which makes it easier to track and manage inventory.
Role of e-commerce mobile applications in shaping consumer behavior
E-commerce mobile apps are also changing the way customers shop. With e-commerce mobile apps, customers can now shop from anywhere at any time. This is because e-commerce mobile apps allow customers to browse and purchase products from their favorite retailers without having to leave their homes.
In addition, e-commerce mobile apps are providing customers with more personalized shopping experiences. For example, many e-commerce mobile apps now offer features such as product recommendations and wish lists. The ease of shopping experience, right from the comfort of home is what lures consumers toward online shopping.
Six E-commerce Mobile App Trends Which Will Redefine The Retail Industry In 2022
E-commerce mobile app development is becoming more sophisticated, with new features and capabilities being added all the time. Here are six e-commerce mobile app trends that are expected to transform the retail industry in the next few years:
- The ease of digital payments across the globe will draw a significant amount of people toward online retail stores.
- E-commerce mobile apps will become more personalized.
- The rise of voice assistants such as Siri and Alexa will lead to a surge in voice-based online shopping.
- Geolocation will be used more often to target customers.
- AI Chatbots will enhance customer service. As they are equipped with more customized assistance, chatbots are quickly emerging as a crucial marketing tool to address customer problems and support a seamless purchasing experience.
- E-commerce mobile apps will increasingly be used for customer loyalty programs.
These e-commerce mobile app trends are expected to have a major impact on the retail industry in the coming years. Retailers who embrace these trends will be well-positioned to succeed in the ever-changing e-commerce landscape.
Crux Of The Matter
To conclude, e-commerce mobile apps are having a profound impact on the retail industry. They are increasing the efficiency of logistics and delivery systems, providing customers with more convenient and personalized shopping experiences, and playing a significant role in the development of new business models. The future of the retail industry is going to be reshaped by the advent of e-commerce mobile applications.